Steve Lesnard on How to Market Your New Product Effectively in the Digital World

New digital as well as social mediums are changing how new products are marketed. According to Steve Lesnard, brands need to place consumer needs at the center of their strategy to be able to use these mediums to their advantage. When you’re looking to push your new product to the market, you need to make sure tailor successful product introductions which highlight the value customers will get from the products. The following are key principles from Steve Lesnard to help you in marketing your new product.

  1. Keep it simple

Keep it simple


According to Walt Disney, getting the story line right is very important. You will want to keep your product introduction simple to make it more memorable. Best product introduction contain clear consumer benefits as well as highlights of what is new and better. Simplifying it enables teams to focus on few most relevant and innovative features to communicate.

A good example of an effective marketing strategy is the iPod campaign’s “10k songs in your pocket”. In the campaign, Apple focused on a single and simple benefit to push the product in the market. It appealed to masses to get the new solution that would enable them get music on the go using simplicity and emotion when the industry was on the technical supremacy race. Apple has continued to use the strategy to push the features of their products in the market. It keeps product descriptions simple while giving consumers a reason to upgrade. Another great example of simplicity is how Peleton transformed the Fitness industry by providing a “private indoor cycling studio” in your residence. It appealed to consumers because they could relate to the simple idea of having the best New York fitness class right in their living rooms.

  1. Bring it to life

Bring it to life

Once your story line is crystal clear, you now want to bring the experience you want your customers to have to life. All the details about looks, what it does, and how to use should presented in a manner that cuts through, and energizes the medium you’re using. Additionally, you will want to bring customer testimony to your story line.

When you are thinking about the most effective marketing strategy for your new product, Steve Lesnard suggests to look into the consumer benefit you want to be remembered for, immersive and creative ways to bring it to life and ambassadors to broadcast your massage.


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Academy of Art University Hosts Annual Spring Event For Web Design

The Academy of Art University hosts an annual event for its web design program. It features work from students who have completed a number of recent projects. With this program, students are in position to showcase their work in many aspects of web design that include animation, motion graphics, and general web design. They are provided the opportunity to demonstrate their abilities to future employers as well. Each year, the program provides students, faculty members and employers the opportunity to check out the quality of education that the Academy of Art University provides to its students of the web design program.

With instruction from top faculty in many aspects of web design such as code and visual graphics, the students at the university are able to put together projects that stand out among other web design graduates. Along with top quality instruction, the Academy of Art University has helped students participate in this annual event to network for employment opportunities. A number of employers in the technology industry have expressed their satisfaction with the program and its students. Many employers have been very impressed with the skills and knowledge that the students possess. As a result, they have gone on to hire many web design graduates for their companies.

The Academy of Art University is an educational institution based in San Francisco, California. It is a private institution that provides educational programs in the artistic fields. This school provides bachelor and master’s degree programs in fields such as art, photography, drawing, video game development, web design, graphic design and fashion. Academy of Art University allows students to attend on campus in regular classrooms or to take courses online. With this flexibility, it has been able to ensure that students complete their program in a way that is most convenient for them. Those who attend the university can take advantage of on campus housing and dining as well.

Shaquille O’Neal Partners with Boraie Development to Improve the Lesser Parts of New Jersey

Fitness is one of the major leisure activities that modern families are getting involved almost on a daily basis. Nobody wants to be obese or accumulate much weight to the extent of being vulnerable to various lifestyle diseases. However, it is difficult to get a residential facility where you have a fitness center and also enjoy other services such as parking and shopping facilities. The Aspire Apartment, New Brunswick, New Jersey, is a modern residential facility that has everything that you need.

The new residential facility has more than 253 residential units, which will provide families with a place to call home for many years. However, to meet the increasing demand of fitness center, the Aspire has a special and state of the art fitness center that doubles as a yoga space. Everything that you may need to keep your body fit has been installed in the fitness center and all you need is to enjoy yourself in the new facility.

Boraie Development is the real estate company behind this magnificent project that has taken the visitors by surprise. Boraie development is a dedicated real estate company that is involved in the marketing of real estate properties in urban areas. In addition, the company has created a niche in the property management industry where it is scaling the heights. Recently, Boraie development announced a partnership that will see Newark city change from an ordinary city to one of the major cities in new Jersey.

Boraie Development has formed a partnership with former basketball player, Shaquille O’Neal, who has his dreams of making Newark city beautiful. Shaquille O’Neal grew in Newark and has become one of the most prominent investors in the country, and therefore, giving back to the community where he spent his young hood is something he does with much affection. He is the one who reached out to Boraie development with the aim of forming a partnership that would help the commoners.

Initially, the partnership between Boraie Development and Shaquille O’Neal started with the aim of rehabilitating various parts of the city. However, the partnership has since grown and the two partners are involved in series of projects that are expected to change the entire state of lesser parts of New Jersey. There are many huge projects on the pipeline, which are expected to be launched soon. The first project involved the construction of Shaq Tower, which came after Boraie had launched the Aspire apartment.

Robert Deignan- the founder of ATS Digital Services

Robert Deignan is the founder of ATS Digital Services, a customer service company that offers tech service. This company was established after Deignan realized that a huge number of people lack the basic knowledge to troubleshoot even minor tech issues. Now that the tech industry is getting more advanced, he saw it wise to start an organization that people can call when in need of tech solutions. ATS Digital Services is determined to change the way business is being done in the tech industry. The customer service aspect of the industry cannot be ignored like many companies have been doing.

ATS Digital Services offers some of the best solutions that need to solve almost every tech problem. With the growth of the tech industry, the problems attributed to the use of devices will get higher. There is, therefore, a need to have companies that can offer these solutions. Robert Deignan is ready to spearhead this mission. He has come up with this company so that a customer can find a company that is just a call away. Anyone who is experiencing any kind of challenge with any tech gadget can call a representative of this company and get a solution. They can offer help remotely or by coming to your home or office.

Robert Deignan is now one of the people who has managed to do something that has not been seen before. ATS Digital Services is a one-stop shop for anyone looking for a tech solution. Here, you will find the most qualified tech experts who are ready to help customers on demand. They will handle work with great professionalism and ensure that you are satisfied as a customer. Unlike other companies that only care about the financial gains, ATS Digital Services and its leader Robert Deignan values services delivery first.

Robert Deignan has worked in the tech industry for the past two decades. He has acquired sufficient experience from other organizations he worked with before creating ATS Digital. He has transformed how business is done to the extent that others are taking customer service in the tech industry with the seriousness it deserves.

Gino Pozzo: An International Enthusiast and Investor in the Sports World

Gino Pozzo is the owner of the Watford Football Club in England. He is highly recognized for obtaining lackluster lower division football clubs. He has led the team into the lead flight leagues in their individual native countries. It is one of the most famous football clubs in the sports world.

Gino Pozzo comes from a passionate family and lovers of football, Gianpaulo, and Giuliana Pozzo. The family has maintained a continued loyalty to the Udinese club for many years. He spent his entire childhood in Udine, Italy. Then he relocated to the United States at the age of 18.

He enrolled for studies and acquired a master’s degree from Harvard University. After his marriage to a Catalan, he moved to Barcelona, Spain where he lived for 20 years. In 2013, Gino and his family moved again to London at Vicarage road to ensure direct involvement in the day-to-day operations of his football club.

The Pozzo family has a global legacy of passion for football in their genes. The family enterprise started with Gino’s father Gianpaulo who bought the Udinese club in 1986 with earnings from a tool-making business. In addition, the family owned a woodworking enterprise which was sold in 2008 in order to concentrate on their investments in the football clubs.

The Pozzo family sports club ownership model is transforming the sports industry. Gino has a great reputation of being one of the leading forward thinkers among the club owners in Europe. The experience with Udinese Calcio local club has enabled the entire family to learn various things in the sports field.

Gino’s unique approach of the club model ownershiphelped turn the club around into success and development. This was since he became on board at Udinese in 1993. He has contributed hugely to the family’s expansion in sports at an international level.

How Rick Cofer and the Kind Clinic are Improving Wellness Security for Austin’s LGBTQ Community

You are more likely to be welcomed and accommodated in Austin, Texas than in any other state in America. There are many reasons for this, but a few stand out. The people of Austin are more open-minded than any group of American citizens you will come across. Besides, this will not be the first time you hear people referring to the state of Austin as strange. While there are times you would agree that Austin is a weird place, it is also true that it is a kind place.

The acceptance of people from various background has led the thriving of the LGBTQ community in Austin. While this minority group often survive in other cities, the situation is different in Austin, and this explains why they thrive in this welcoming city. Healthcare facilities such as the Kind Clinic and professionals like Rick Cofer make settling in Austin worthwhile for people from various minority groups.

Sometimes there can be trouble in paradise, and this is evident in the state of Austin’s healthcare facilities.

The Health State of the LGBTQ Community in Austin, Texas

If you have ever been to a pride month event, then you are aware that Austin plays host to the most spirited ones. The city also has numerous bars and joints designed to offer unique entertainment while meeting the needs of the LGBTQ community; both local and foreign. But with all these amenities in place, one thing is conspicuously missing, and this is the availability of functional and sufficient healthcare institutions that can guarantee wellness security of the local LGBTQ community.

A recent study in Austin proved that despite the blossoming if the local LGBTQ community, there is a lapse in healthcare services. And while health care centers such as the Kind Clinic are proving to be crucial to the provision of wellness security for the local LGBTQ community, truth of the matter is that they are receiving minimal funding, while they provide healthcare services at minimal or no costs. Upon evaluating the scenario, Rick Cofer Law took up a personal initiative to help fund the Kind Clinic. For Kind Clinic to succeed in providing services for the local LGBTQ community, local community stakeholders need to come together and offer financial assistance for this worthy cause.

Recently, Rick Cofer partnered with the Kind Clinic and threw a Halloween Ball for Austin’s LGBTQ community with the intention of raising funds while also having fun. The event was a success since it attracted the local community and gave them an opportunity to interact with the minority group. The event also provided an excellent platform for the Kind Clinic to market its services.

Heather Parry Establishes Career At The Nexus Of Movies And Music

Heather Parry has been in the music industry throughout the course of her professional career. She began at MTV where she stayed for about 12 years before moving on to Happy Madison Productions. She is now at Live Nation Productions where she is the president. She says she absolutely loves working at this production studio because it brings together her love of music and film.

Heather Parry

She has produced a number of documentaries at Live Nation Productions about famous musicians. Among the movies Heather Parry has produced are a film about Lady Gaga, “Gaga: Five Foot Two”, and one about Puff Daddy and Bad Boy Records, “Can’t Stop, Won’t Stop”. She also produced a movie directed by Colin Hanks that was about Eagles of Death Music and their return to Paris after a concert they held there was attacked by a terrorist in 2015.

The latest film Heather Parry has helped get produce is “A Star is Born“. When she found out that Bradley Cooper would be acting and directing in this film she really wanted Live Nation Productions. She pitched his agent to get involved. After a series of meetings and showing how her studio could handle media marketing, she was gratified to become a part of the production of this movie.

Heather Parry says that her list of industry contacts is one of her greatest strengths in the industry. She started developing this list when she was at MTV news. She began at this organization when she was 22 years old and over time eventually became the west coast bureau chief. Since that time she has become very well-known in the industry and knows just about everybody including musicians, actors, directors, producers, and more.


Clay Hutson: An Exceptional Figure in the Music Industry

Clay Hutson, based in Nashville, Tennessee, is a renowned Event Production Manager who has worked with artists such as Pink, Kid Rock, Guns N’ Roses, and Halsey. He has been in the business for over twenty years, spending the first half sharpening his skills in the field.

A sound engineer, stage manager, and tour producer, he believes in hard work, a strategy that has seen him rise to the top and build a stable relationship with his clients.

His Journey

Clay Hutson attended a college for theatre design before working with various companies that provided live entertainment solutions. His work experience in roles such as Project Manager and Sound Engineer equipped him with the skills necessary to successfully navigate every aspect of live entertainment.

After the recession hit his employer, he took a bold step and joined the harsh world of entrepreneurship. He founded a live entertainment production company that manages, produces, and designs concerts.

Although he has worked in Billy Graham is traveling outfit and the corporate entertainment sector, Clay Hutson specializes in rock’n’roll.

He was involved in “Bleed like Me” a 2005 world tour by the rock band Garbage. The group traveled to various parts of Europe, Australia, and North America, and Clay Hutson was the monitor engineer.

In the 16th Annual Honda Civic Tour headlined by One Republic, he operated the automatic rigging system for the band. The concerts were held from July to September 2017 in North America and Asia.

What Habits Make Him Successful?

Besides his hard work and readiness to put in long hours when needed, he prepares adequately for each event, carefully checking and correcting mistakes that could negatively affect the quality of the event.

As a thorough planner, he effectively manages and delegates work to the crew boosting their productivity and efficiency. He never overlooks a chore, no matter how minor.

Clay Hutson thinks ahead, envisioning upcoming projects, picturing the venue in his mind, and preparing for every event of the day.

His efforts in every task have built his reputation and left his clients satisfied, they, in turn, refer him to others increasing his customer base.

Sam Jejurikar Does Many Procedures In Dallas And Around The World

Sam Jejurikar attended Michigan University and then got his residency in Dallas. He learned under some great plastic surgeons in Dallas, and he now runs his practice with both surgeries and non-surgical procedures. He helps patients in his office and in the operating room, which isn’t far away. His staff is like family to him, and they all work together to help their patients get the care they want. Sam Jejurikar takes his time talking with each of his patients and listening to what they want to have done before he suggests a procedure.

Sam Jejurikar has known since he was young that he wanted to be a surgeon, but it wasn’t until college that he was inspired to be a plastic surgeon. In his classes there, he realized how much he could change someone’s life by doing this kind of surgery work. And, he still gets a thrill out of each surgery that he does because of how it can change the way someone looks.

Sam Jejurikar is also excited about procedures that don’t require surgery because they are easier on patients. And he is happy with modern technology because it allows his patients to get through surgeries without needing much recovery time. And, he also cares about helping people around the world get the care that they need, and he has traveled to other countries to repair cleft palates and more. He wants to be there for those who desperately need care, and although he is a busy man, he takes time for traveling to help others often.

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Nick Vertucci- Real Estate Tycoon

Nick Vertucci came from very humble beginnings but was able to turn his life around at the age of eighteen just after graduating high school. At this time, he started his own sales business with specialties in computer accessories. Although, this business adventure came to an end in the year 2000.

Nick Vertucci had decided to enroll in a real estate academy which did have a huge impact on him starting a business having to do with real estate investing. In 2004, Nick was a student at a real estate training program. This training also leads him to be invited to another three-day real estate class. Upon finishing this class, Nick Vertucci began investing and acquiring properties.

During the next ten years, Nick had gotten his financial freedom back and created a turnkey system for investing in single-family houses that can be rented out. He also had bought foreclosed homes. Upon getting these foreclosed homes, he would fix them up, rent them out, and then manage all of his properties with his turnkey system.

In 2014, Nick Vertucci is known as one of the best real estate teachers in the country. He had learned to succeed in the real estate investing industry from the ground on up to where he is today. He does also believe in helping others learn to succeed as well so he started the NV Real Estate Academy in order to help others who are interested in investing in real estate.

Nick and his team at NVREA do provide the proven strategies that people need in order to create the real estate empire they are wanting. They will also teach you how to avoid making common mistakes that could cost you more than you have bargained for.

If you are wanting to get into the real estate investing business, Nick has published a few books and his academy is located in a few areas around the United States.