The creator of Lime Crime launched her makeup line in 2008, and the rest was history from there. It was scary trying to launch an all online makeup brand, but that didn’t stop Doe Deere from pursuing her dream and beating the odds. She took the two thing she loved the most which were makeup and fairytales and she mixed them up and created her now famous makeup line. Her makeup brings you back to the times when you watched Disney princesses, fairy’s, and Goblins.
And even though she loves makeup, she didn’t always create it. Before Lime Crime, she was pursuing a career in fashion and design. She moved from Russia to New York at the age of seventeen to pursue fashion and design. She even had her own clothing line in which she named it “Lime Crime.” She was also in a band and New York, which is where she met her husband. She always wanted bold makeup to match the outfits she created, but could never find them. This gave her the idea to make her own, and she did.
She grew a passion for creating her own makeup and decided to give it a go and pursue it. She created her own makeup line, and promoted it on her blog. She created makeup tutorials using her own makeup, which got many interested in her products. Then she finally launched her first products in 2008, and business has increased over time.
Doe prides herself in her work, it is very important to her. She tests her products before marketing them in order to see if they are good enough to launch them.
You can get a sense of Doe’s love for fairytales in her bold colored hair and vibrant colored makeup. You can also clearly find it in her work. Lime Crime is a very unique and one of a kind brand of makeup. Lime crime is also cruelty free and certified vegan, which promotes Doe’s love for all creatures.
Lime Crime has several products such as glittery diamond crushers lipstick, metallic lipstick, matte lipstick, unicorn lip stick, eye shadow pallets, highlighter pallets, pop on nails, loose pigments, sparkly makeup brushes, and more. They also have semi permanent hair dye with a wide variety of colors to choose from. But this is not it for Lime Crime. Doe Deere plans on creating more products and expanding the dreams of her business.
Visit www.doedeere.com to learn more.