Doe Deere was born in Russia but raised in New York City. She is the current CEO and founder of Lime Crime Cosmetics. Doe explains beauty as “what feels right at the moment” and with that in her heart, she developed and launched Lime Crime in 2008. Lime Crime is a line of cruelty free cosmetics that is both colorful and magical.
Currently Lime Crime has an international following, and if you are at all involved in Instagram, you have probably seen ads and promotions for it on your feed. Doe has definitely gained a cult like status for her makeup brand in the last ten years.
Lime Crime is a unique brand that no one else has provided to the public. It is also 100% vegan and 100% animal cruelty free, making it a huge success in recent markets where those things lend themselves to top priority for many buyers.
Doe is a big supporter of the entrepreneurial spirit as well as other women owned businesses because that is where she started off herself. The name of her business is even a very personal thing, coming from her favorite color and her dream of makeup so vivid, bright, and colorful that it might be a crime to wear them. She loves to mentor young business women and even offers some insight into her own mistakes as a entrepreneur. Her biggest piece of advice though is to always remember where you came from and to always get back up and continue fighting.
Another piece of advice she is willing to offer to young women specifically looking to start their own beauty businesses like Lime Crime is that they should look for gaps in the market. Beyond even that though, she suggests to always listen to your inner voice and your gut feelings, and above all else, go out, try your best, and make it happen.
Doe Deere herself did just that. She originally realized there was a gap in the market when she was modeling clothes for a sewing/fashion line of hers. Bright colors were a necessity for her fashion style, and she realized that unusual and colorful makeup was hard to come by. Four years later she launched Lime Crime to fill that gap.
Ten years later, her life is just as interesting and fun filled. Even though she’s a CEO of a giant company now, there is nothing dull about her day to day life. On any given day she could be working on new products, focusing on marketing, focusing on social media, or brainstorming new ideas with her CCO.
Just like her day to day life, there is never a dull color in any of her palettes. Each palette is made to tell a certain story and though most generally have a couple neutral shades for every day use, they all are just as colorful, bold, and fun as Doe Deere herself is. Her makeup is made to project confidence and boldness. Women are not wallflowers.
Visit www.doedeere.com to learn more.