Steve Lesnard on How to Market Your New Product Effectively in the Digital World

New digital as well as social mediums are changing how new products are marketed. According to Steve Lesnard, brands need to place consumer needs at the center of their strategy to be able to use these mediums to their advantage. When you’re looking to push your new product to the market, you need to make sure tailor successful product introductions which highlight the value customers will get from the products. The following are key principles from Steve Lesnard to help you in marketing your new product.

  1. Keep it simple

Keep it simple


According to Walt Disney, getting the story line right is very important. You will want to keep your product introduction simple to make it more memorable. Best product introduction contain clear consumer benefits as well as highlights of what is new and better. Simplifying it enables teams to focus on few most relevant and innovative features to communicate.

A good example of an effective marketing strategy is the iPod campaign’s “10k songs in your pocket”. In the campaign, Apple focused on a single and simple benefit to push the product in the market. It appealed to masses to get the new solution that would enable them get music on the go using simplicity and emotion when the industry was on the technical supremacy race. Apple has continued to use the strategy to push the features of their products in the market. It keeps product descriptions simple while giving consumers a reason to upgrade. Another great example of simplicity is how Peleton transformed the Fitness industry by providing a “private indoor cycling studio” in your residence. It appealed to consumers because they could relate to the simple idea of having the best New York fitness class right in their living rooms.

  1. Bring it to life

Bring it to life

Once your story line is crystal clear, you now want to bring the experience you want your customers to have to life. All the details about looks, what it does, and how to use should presented in a manner that cuts through, and energizes the medium you’re using. Additionally, you will want to bring customer testimony to your story line.

When you are thinking about the most effective marketing strategy for your new product, Steve Lesnard suggests to look into the consumer benefit you want to be remembered for, immersive and creative ways to bring it to life and ambassadors to broadcast your massage.


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Academy of Art University Hosts Annual Spring Event For Web Design

The Academy of Art University hosts an annual event for its web design program. It features work from students who have completed a number of recent projects. With this program, students are in position to showcase their work in many aspects of web design that include animation, motion graphics, and general web design. They are provided the opportunity to demonstrate their abilities to future employers as well. Each year, the program provides students, faculty members and employers the opportunity to check out the quality of education that the Academy of Art University provides to its students of the web design program.

With instruction from top faculty in many aspects of web design such as code and visual graphics, the students at the university are able to put together projects that stand out among other web design graduates. Along with top quality instruction, the Academy of Art University has helped students participate in this annual event to network for employment opportunities. A number of employers in the technology industry have expressed their satisfaction with the program and its students. Many employers have been very impressed with the skills and knowledge that the students possess. As a result, they have gone on to hire many web design graduates for their companies.

The Academy of Art University is an educational institution based in San Francisco, California. It is a private institution that provides educational programs in the artistic fields. This school provides bachelor and master’s degree programs in fields such as art, photography, drawing, video game development, web design, graphic design and fashion. Academy of Art University allows students to attend on campus in regular classrooms or to take courses online. With this flexibility, it has been able to ensure that students complete their program in a way that is most convenient for them. Those who attend the university can take advantage of on campus housing and dining as well.

Shaquille O’Neal Partners with Boraie Development to Improve the Lesser Parts of New Jersey

Fitness is one of the major leisure activities that modern families are getting involved almost on a daily basis. Nobody wants to be obese or accumulate much weight to the extent of being vulnerable to various lifestyle diseases. However, it is difficult to get a residential facility where you have a fitness center and also enjoy other services such as parking and shopping facilities. The Aspire Apartment, New Brunswick, New Jersey, is a modern residential facility that has everything that you need.

The new residential facility has more than 253 residential units, which will provide families with a place to call home for many years. However, to meet the increasing demand of fitness center, the Aspire has a special and state of the art fitness center that doubles as a yoga space. Everything that you may need to keep your body fit has been installed in the fitness center and all you need is to enjoy yourself in the new facility.

Boraie Development is the real estate company behind this magnificent project that has taken the visitors by surprise. Boraie development is a dedicated real estate company that is involved in the marketing of real estate properties in urban areas. In addition, the company has created a niche in the property management industry where it is scaling the heights. Recently, Boraie development announced a partnership that will see Newark city change from an ordinary city to one of the major cities in new Jersey.

Boraie Development has formed a partnership with former basketball player, Shaquille O’Neal, who has his dreams of making Newark city beautiful. Shaquille O’Neal grew in Newark and has become one of the most prominent investors in the country, and therefore, giving back to the community where he spent his young hood is something he does with much affection. He is the one who reached out to Boraie development with the aim of forming a partnership that would help the commoners.

Initially, the partnership between Boraie Development and Shaquille O’Neal started with the aim of rehabilitating various parts of the city. However, the partnership has since grown and the two partners are involved in series of projects that are expected to change the entire state of lesser parts of New Jersey. There are many huge projects on the pipeline, which are expected to be launched soon. The first project involved the construction of Shaq Tower, which came after Boraie had launched the Aspire apartment.